The Ministry of Tourism and EMBRATUR (Brazilian Tourism Institute) launched the “Brazilian Cities Selection” web site. The site is part of the “Brazil Is Calling You. Celebrate Life Here.” campaign which launched in Johannesburg, South Africa last week to promote international tourism in Brazil.
The “Brazilian Cities Selection” web site features profiles, maps, photos and videos of the main tourist attractions in the 12 cities that will host the 2014 World Cup, providing all content in Portuguese, English and Spanish.
To demonstrate the cultural and natural diversity of the country, the site features postcards of attractions near the host cities. The interactive space is also connected to Facebook, Twitter and YouTube. All of the tourist destinations appearing on the site can be viewed through Google Maps and use satellite imagery. Users can make comments and ask questions online about each destination.
“With the creation of this digital platform, we are able to provide tourists with relevant information about the cities that will host the World Cup as well as surrounding destinations. The site can help users plan their travel itinerary for 2014,” said EMBRATUR marketing director, Walter Vasconcellos.
The advertising campaign is designed to reach approximately 400 million people in one hundred countries. Consisting of videos, graphic works and social media initiatives, the campaign invites the world to visit the country, leveraging Brazil’s status as host country to the world’s leading sports events. Visitor information about the cities receiving the 2014 games is now available at www.braziltour.com/worldcup.
By the end of 2010, a total of US$30 million will have been invested in the international promotional campaign which includes advertising on television, in newspapers, magazines, international tour operator catalogs, airport and outdoor displays, mobile phone applications and promotional material on the 12 host cities. The campaign also includes public relations actions aimed at international press, Internet media and social media.