The latest research about Brazil’s vibrant travel market will be unveiled at the WTM Vision Conference – São Paulo next month.

The event will provide delegates with crucial industry forecasts, as the country prepares to host this year’s FIFA World Cup and the 2016 Olympic and Paralympic Games.

Taking place in Brazil’s economic powerhouse of São Paulo, the WTM Vision conference is part of the three-day World Travel Market Latin America – the leading B2B exhibition for the continent’s travel industry.

As with other WTM Vision conferences around the globe, it will feature leading-edge market intelligence from Euromonitor International, a prominent research specialist with an extensive network of strategic analysts in 80 countries.

Alexis Frick, research associate at Euromonitor International, will present the Travel Industry Forecast Review 2014, looking at the recovery in the global economy, with a particular focus on Brazil.

“Business travel and aviation are key bright spots for growth in Brazil,” Frick said.

“However, the country faces many challenges, including civil protests, the rush to complete infrastructure projects and a capacity shortfall, along with travel not being seen as a major spending priority by consumers.”

The conference will be opened by WTM Press & PR Manager Paul Nelson.

He explained: “Last year was a record for international tourist arrivals globally, which grew by five per cent to 1,087 million.

“Brazil, which features among the emerging and exciting BRIC nations, saw substantial growth in outbound expenditure (up 14 per cent) in 2013.

“The country is also on track to meet its target of receiving seven million international tourists by 2014, up from an estimated 5.7 million visitors in 2012.”

Delegates at last year’s inaugural WTM Vision Conference – São Paulo heard about the hotel building boom in Brazil as well as trends among consumers, who are becoming more affluent, and increasingly using mobiles and social media.