Brand USA emphasises cultural breaks in America

Brand USA emphasises cultural breaks in America

Brand USA, the official tourism marketing organisation for the United States of America, has launched a new Music, Culture & Heritage module on the USA Discovery Program – the recently launched online training program for agents in the UK and Ireland.

The tool enables agents to learn about the diverse destinations and experiences available in the USA and take interactive quizzes.

Once users have completed the Regional Expert badge, which ensures basic knowledge of the US states and territories, agents can then take Specialist modules which focus on various experiences and holiday themes.

The USA Culture & Heritage Specialist badge focuses on the music, arts and historical experiences across the USA. The module joins three existing modules on the Program – Big City Buzz, Great Outdoors and Winter Sports.

“Having launched the new USA Discovery Program at IPW in June, we have seen a fantastic uptake by agents.

“Now, with this exciting new module launching and a robust incentive program running in conjunction, we hope to see more and more agents join the Program,” said Chris Thompson, chief executive, Brand USA.

“We hope the USA Discovery Program will provide agents with the knowledge and skills needed to sell the USA more effectively to their customers and, as a USA Specialist, agents will be recognised and regarded for their qualifications and expertise.”

The USA Discovery Program is optimised for tablets and smartphones, and integrates with Facebook and Twitter.