Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort, has announced the appointment of Yvonne La Penotiere as chief marketing officer.
La Penotiere will lead the overall marketing efforts to promote the United States as a premier travel destination.
In this key leadership role, she will develop the strategies and direct the implementation of Brand USA’s strategic marketing plan and programs including oversight for global partnership development, marketing and services, global research and analytics, and consumer marketing.
“A highly regarded marketing executive, Yvonne brings with her a wealth of experience in marketing travel and consumer goods for world renowned brands,” Chris Thompson , Brand USA chief executive.
“Her extensive resume and well documented rise at the Carlson Companies, examples her ability to deliver solid results for our stakeholders.”
La Penotiere has represented such brands as Lipton, Nabisco, Pillsbury, Schwan and the Carlson Companies (now Carlson Rezidor Hotel Group), one of the world’s largest hotel companies.
Prior to Brand USA, La Penotiere was chief strategy and marketing officer for Comuniquest, a communications consulting company that works with organisations, including leading Fortune 500 companies seeking to increase sales, reduce costs and build brand image.
La Penotiere earned a bachelor’s degree from Salisbury University and an MBA from Rutgers University.