Bookt LLC, an innovator in cloud-based lodging technology, today announced the worldwide launch of InstaSites – the industry’s first mobile, social, global web solution specifically for vacation rental professionals.
“You would never bring a knife to a gun fight, but that’s unfortunately what lots of vacation rental managers do today,” said Bookt’s CEO Rob Kall at a recent industry event. The Short-Term Rental category is one of the fastest growing segments of travel. While new companies like Airbnb.com have mastered the user experience of booking a unit directly from an owner, the majority of Vacation Rentals nights are booked through agencies and management companies. Most of them have woefully inadequate online booking solutions. “Over 30% of people shopping for a vacation today are using a mobile device and they will go somewhere else when your site does not showcase your units well.”
“InstaSites represent a breakthrough.” said Matt Hoffman , VP of Sales at Bookt. “Beyond mobile support and a fast, easy and secure booking engine that is PCI compliant, we also carefully considered the context of the booker, like: How much will the cost be in US dollars, if booking an overseas unit? How close will I be to popular attractions? How easy can I share this info with my friends, and how can I validate this accommodation through other people’s user reviews? “. Hoffman concluded, “And the sites just look great, with large beautiful images that immediately evoke an emotional response with the guest!”
“Nothing is more gratifying than providing our demanding client base with technology that knocks their socks off,” said Ben Strum. According to Strum, “InstaSites have many new innovations like 1) responsive design that automatically adapts to the user’s device; 2) continuous visitor data collection that feeds Bookt’s ground breaking ‘Lead Insight’ technology; and 3) a content delivery system, rolled out in partnership with Amazon.com, that makes sure that a user visits a site with engaging, fast downloading images and videos, regardless where in the world they access it.” Strum added, “We have also made sure that the site is easy to edit and very expandable by basing it on the popular WordPress open source technology.”
InstaSites get their name from their ease of launch – a mobile web solution that you can get up and running, virtually instantaneously – and that the site is tied straight into the back office of the InstaManager App, pioneered in 2011 as part of the game changing $1 Switch. InstaManager features powerful vacation rental manager software with tailored marketing distribution channels through TripAdvisor, HomeAway and others.