Booking.com has revealed the addition of London, Paris, Rome and Dubai to the pilot release of its new Booking Experiences product.

The ultimate technology response to take the friction out of the in-destination experience, Booking Experiences will allow travellers to discover the best a destination has to offer, all through a mobile device.

Booking Experiences is a first-of-its-kind, highly curated, mobile-led experience that will ultimately harness artificial intelligence technology and powerful machine-learning to predict individual traveller intent and create a truly convenient, personalised in-destination experience - all on demand, with hassle-free payment and priority queueing.

Unlike other experience-seeking tools, Booking Experiences is managed entirely within the Booking.com app without having to rely on or redirect to third-party websites.

Once travellers have booked a stay in one of the first cities to offer Booking Experiences, via a single QR code in the Booking.com app a traveller can get instant booking access to all of the participating venues and attractions in that destination.

“With Booking Experiences, our passion for data-driven insights, our deep knowledge of travel and our ambition to smartly infuse Artificial Intelligence technology into our product are all coming together to create a new, uniquely mobile travel experience that’s curated, seamless and personal,” said David Vismans, chief product officer at Booking.com.

“The technology behind Booking Experiences will continuously learn from your travel preferences, as well as other travellers like you, to eventually present you with increasingly curated options that are just right for you.

“Our ultimate goal is to keep you inspired, regardless of whether it’s your first—or fifth time visiting a particular location.”