Leading airline, British Midland International (bmi), has appointed David Rousham as Head of Sales with effect from 1 December 2010.
Reporting to bmi chief commercial officer, Joerg Hennemann, David will be responsible for driving forward bmi’s global sales strategy.
David joins bmi with over 20 years commercial experience in the international airline market having previously held various high profile international sales and marketing roles at British Airways.
Joerg Hennemann, chief commercial officer, said of the appointment:
“I am delighted to welcome David to bmi as Head of Sales. These are exciting times for the airline and as we continue to drive forward sales and revenue generation his vast wealth of commercial knowledge and experience will be a valuable asset.”
Upon joining the airline David Rousham said:
“I look forward to leading the sales function in its strategic development. We have a dynamic UK and international team ready to drive forward future business and revenue generation for bmi. “
David, a graduate from Aston University, is married and has two young children.