World Travel Market 201 plans to give an insight into the future of blogs during this year’s WTM Blogging Progamme.

There are two parts to the final blogging session of WTM 2014, both run by two of the world’s most successful bloggers and biggest travel influencers online, Melvin Boecher, of Traveldudes.org, and Keith Jenkins from VelvetEscape.com.

The session will immediately follow WTM’s inaugural Blogger Speed Networking event on Thursday November 6th.

WTM has been running a popular blogging programme for both bloggers and exhibitors since 2011.

This year, bloggers – both established and those wishing to explore the medium, as well as industry representatives that are interested in working with bloggers – can learn from case studies of some of the most successful blogger campaigns and find out about best practices and collaborative successes.

The first part of this year’s seminar session, Turning Experience into Successful Experiments, showcases some of the most successful travel blogger campaigns, using social media.

In what promises to be an insightful and revealing session, presenters and leading travel bloggers Boecher and Jenkins, will discuss how and why these campaigns were so successful.

During the second part of the seminar session, Boecher and Jenkins will reveal the findings of a blogging White Paper put together by the world’s leading travel bloggers and travel industry decision-makers.

Called The Social Travel Summit White Paper – Travel Blogging and Social Media, this part of the seminar session will cover best practices and collaborative success, investigating such issues as how bloggers maintain credibility when they combine editorial and commercial roles and the guidelines to follow when collaborating with a blogger]

The White Paper also covers how to evaluate a blogger’s return on investment and how the industry should go about choosing a blogging partner.

Boecher and Jenkins will also use their expertise as founders of iambassador and the onlineROIcalculator to reveal how the growth of technology will shape the blogger of the future.

World Travel Market, senior director, Simon Press, said: “Since WTM introduced its first blogging programme, in 2011, it’s been standing-room only. That these sessions have been so well attended proves just how important blogging is to the travel industry.

“In recognition of this, we have dedicated even more time and space to this growing medium for 2014.”

The blogging seminar session takes place in the Travel Tech Theatre TT390 (Hall entrance N1).