Beverly Hills Conference & Visitors Bureau recently updated its visitor profile and economic impact study that measures and tracks tourism’s contributions to the city.

The visitor profile study focuses on visitor activity for 2016 and also compares results and trends to 2014 when the study was last conducted.

The current study reveals record visitor volume and spending levels with strong tourism growth in Beverly Hills.

In fact, more than 7.4 million visitors ventured to Beverly Hills in 2016, versus the six million visitors in 2014, an increase of nearly 23 per cent.

The report also included a section on the shopping behaviours in Los Angeles County residents.

The main purpose of the study is to assess the economic contribution that travel makes to the city.

In 2016, more than $2.8 billion was generated in direct and indirect revenue from visitors, with $56.6 million, 26 per cent of the city’s general fund revenue, generated in associated lodging and sales tax.

Visitor traffic also supports nearly 13,000 Beverly Hills jobs and saves each resident household more than $3,100 in equivalent city services.

“The contribution that visitors make to our city is incredible.

“Tourism continues to be a key factor in our city’s economic vitality and it is crucial that we continue to provide a warm and welcoming reception when they visit,” states Julie Wagner, chief executive, CDME, at Beverly Hills Conference & Visitors Bureau.

“We are so fortunate to have a city council that is open to new initiatives and a Mayor who isn’t afraid to take charge in bringing activities like Beverly Hills Open Later Days to fruition in effort to keep our city relevant and exciting.”