Virgin Hotels has welcomed Thomas Becker as the new senior vice president of operations.

Becker, who will be based in Miami, brings 35 years of experience to the brand, and will be responsible for the operational performance of all Virgin Hotels and will work closely with the senior leadership team to develop and execute the strategic plan to drive growth and profitability.

Raul Leal, chief executive of Virgin Hotels, remarked: “Thomas has an amazing and well-rounded background in the hospitality industry and brings a wealth of experience at a pivotal moment in our history.

“We are thrilled to welcome him into the Virgin Hotels family, and look forward to infusing his expertise with our innovative and vibrant brand.”

A graduate of Cornell University, Becker was most recently area managing director for Two Roads Hospitality overseeing Ventana Big Sur and Carmel Valley Ranch.

Prior, he has held senior executive positions with Aria Resorts & Casinos, Mandarin Oriental, One & Only Resorts and Fairmont.

“I am honoured to be part of Virgin Hotels during this exciting time as the company announces its presence in key destinations.

“Our plan is to shake up industry norms with smarter services and offerings,” remarked Becker.

The company’s first property, Virgin Hotels Chicago, opened in 2015.

In terms of new development, Virgin Hotels San Francisco is slated to open fall 2018.

The brand has broken ground on four locations: New York, Dallas, Nashville and Edinburgh, UK.

Forthcoming hotels have also been announced in Palm Springs, New Orleans, Silicon Valley and Washington DC Union Market, including the newest acquisition, the Hard Rock Hotel & Casino Las Vegas.