Barrhead Travel endorses Amadeus’ smarter technology

Barrhead Travel endorses Amadeus’ smarter technology

Barrhead Travel is renewing its long-standing technology partnership with Amadeus for a further 3 years. The successful Scottish based travel company that is expanding operations throughout the UK is seeking to deliver on its ambitious growth plans where the role of technology is becoming increasingly critical to deliver competitive advantage.

Amadeus is equipping Barrhead Travel with a range of technology that is designed to streamline and enhance the customer experience at every stage of the travel journey. For example, Amadeus Open Profile Suite will deliver highly efficient and synchronised customer profile management that travellers can update themselves across multiple channels. This will be combined with the latest mobile solutions from Amadeus for improving the in-trip experience.

Such adaptive, smarter technology is designed to fit around Barrhead Travel’s strong customer-oriented ethos. Barrhead Travel’s consultants will benefit from the latest consumer-facing technology innovations combined with the reliability, speed and wide-ranging travel content that Amadeus is already delivering. 

Sharon Munro, CEO, Barrhead Travel said, “We owe our success over the last forty years to the fact that we consistently exceed customers’ expectations, so when our technology agreement came up for renewal, we undertook a thorough review of the latest travel technology. Quality is something for which Barrhead Travel is renowned, and our partners must provide the highest levels. This is particularly important to us at the moment, due to the launch of our new, state of the art Luxury Lifestyle Holidays and Business Travel store in Glasgow city centre, which caters to a very discerning corporate and leisure clientele. Amadeus were able to demonstrate the continued investment in Research and Development that mean that we will continue to be leaders in the travel market, and they also agreed to extend the level of technology provided to us, which will allow us to explore new ways of incorporating the latest advances into the heart of our customer offering.”

Diane Bouzebiba, Managing Director of Amadeus UK& Ireland commented, “We are thrilled to be extending our successful partnership with Barrhead Travel. Our mission is to enable success in travel, so it has been gratifying to follow how Barrhead Travel has gone from strength to strength using technology provided by Amadeus. We never rest on our laurels, which is why globally we invest more than 14% of annual revenues back into the business of developing smarter technology. When you combine that clear focus with a passion for delivering superior service in account management and customer support, you can see why Amadeus and Barrhead Travel are well matched with a partnership that is destined to deliver even bigger and brighter things in the future.”