The Barbados Hotel & Tourism Association (BHTA) has signed an agreement with Regatta Travel Solutions to launch BookBarbadosNow.com.  The site aims to become the primary resource for information and reservations for hotels and activities in the destination of Barbados.  Regatta recently announced the official release of its private label OTA Software (Online Travel Agency) and the signing of its first agreement with Puerto Rico.  Now Regatta will also work hand in hand with Barbados to attract more travelers to the destination while reducing the cost of each booking to suppliers.

“It is so exciting to have a high profile destination like Barbados embrace Regatta,” said Ashwin Kamlani, President of Regatta Travel Solutions.  “This is going to change everything about the power that DMOs have to impact the tourism and local economies within their destination.”

“We evaluated several companies for this project,” said Sue Springer, Executive Vice President of BHTA.  “But Regatta is the only system that is specifically designed to handle everything we were looking for.  The combination of the advanced technology and the marketing knowledge that they bring to the table is very attractive to us.”

The initial phase of http://www.BookBarbadosNow.com is live and has already generated bookings for the destination.