British Airways has launched a new daily flight to San Diego - its latest Californian holiday hotspot.
As the only airline flying directly from Europe, the new route offers greater access to local markets for business, as well as a popular leisure destination.
Richard Tams, British Airways’ head of UK and Ireland sales, said: “San Diego is very hip right now - it’s often rated as the best place in America to live and it’s easy to see why.
“It offers beautiful beaches, a bustling nightlife and a chilled out scene that make it very appealing all year round.”
The new route will provide a welcome opportunity for European holidaymakers who are looking for holidays to San Diego with its surfing and golf through to shopping and sightseeing as there are activities for everyone.
San Diego is famed for its 112 kilometres of sunny shores, abundant outdoor recreational activities and average daily weather of 22 degrees Celsius.
There are many opportunities for travellers to go sightseeing in San Diego with animal encounters at San Diego Zoo and SeaWorld or museums and attractions at Balboa Park and a family holiday wouldn’t be complete without a trip to Legoland.
The new route comes as a result of the recent joint business agreement with American Airlines and Iberia, enabling the airline to add more frequencies to its network.
Flights to San Diego will depart daily from London Heathrow Terminal 5 on a three-class Boeing 777 offering Club World, World Traveller Plus and World Traveller.