Azamara Club Cruises has appointed Sonia Limbrick as the new business development manager for the UK and Ireland, the company announced today.

Previously holding roles as brand manager and business development manager at Eurotunnel, Limbrick brings with her a wealth of experience in travel sales and operations. Limbrick’s strengths include identifying and developing partnerships with relevant businesses and organisations.

Michael English, Head of Field Sales, Azamara Club Cruises said:

“Sonia Limbrick’s track record speaks volumes hence our appointing her to this key position in the Royal Caribbean Cruises Ltd team.  As a company, we’re very focused on growing the Azamara Club Cruises brand in the UK and Irish markets and Sonia’s invaluable experience means she is understands the importance of strategic partnerships with like-minded brands and is well equipped to contribute greatly to our fast moving business.”

Reporting directly to Michael English, Sonia Limbrick will be based in the Weybridge office, the UK and Ireland headquarters of Royal Caribbean Cruises Ltd. The role will see Limbrick managing new lines of business and customer acquisition through a variety of channels including partnerships and affiliate corporate alliances. Sophie Higgins who joined the company on a short-term 6 month contract to set up a dedicated sales function for Azamara Club Cruise will remain with the company during the essential handover period.

Azamara Club Cruises is a destination-immersive cruise line for upmarket travellers who want to not only see the places and cultures they visit, but to live them. Azamara’s two intimate, 694-guest ships, Azamara Journey and Azamara Quest, with a combination of 353 suites and staterooms, offer a boutique European hotel ambience with extraordinary service, fine cuisine and wines from around the world, and wellness and vigour programmes, all while sailing to a host of destinations larger ships can’t reach. Azamara Club Cruises sails in Europe, Asia, the Panama Canal, Transatlantic, and the less-travelled islands of the Caribbean, with more overnight and late-night stays in every region.

Azamara Club Cruises is wholly owned by Royal Caribbean Cruises Ltd.