Leading car hire company, Avis, has confirmed the launch of its dedicated mobile site for the Singapore market.

The app allows customers to search for car hire quotes and book direct from their mobile phone.

The mobile site is a replica of the existing Avis Singapore website but has been simplified to allow fast and easy booking and also gives customers the ability to check and alter existing bookings.

Functions of the Avis Singapore mobile site include the ability to search for your nearest branch, a calendar view, pricing options, service details, quick checkout and reservation checking and modifying.

The mobile site can be accessed from a mobile device here.

Here user will be met by two options: “get a quote”, or “lookup reservation”. On the iPhone or Blackberry, one is given the option to create a web app by adding the site to “my home page”, allowing for easy future access to the mobile site.

Joerg Kossich, general manager of Avis Singapore & Asia business development manager, said: “Online trends show how the mobile channel has evolved into a strong and effective sales distribution alternative, particularly for Singapore, which is one of the largest mobile phone communities in the world.

“Avis continues to keep its commitment in providing its customers with world-class service and innovative products such as a mobile platform which is definitely a smart solution to fit to our clients’ busy lifestyle.”

Kossich added that in 2011 direct bookings through the official Avis Singapore website increased significantly and that with a direct mobile solution, a new and more tech-savvy market will be created addressing the needs even of the younger generation.