Avis Car Rental has selected a licensee to launch car rental operations in Laos and Cambodia. Avis Car Rental will officially enter both markets with the opening of airport and city facilities in Luang Prabang, Pakse and Vientiane in Laos; and Phnom Penh and Siam Reap in Cambodia.

“Strengthening our global position remains a high priority as we seek to drive sustained, profitable growth,” said Patric Siniscalchi, president, Latin America/Asia-Pacific, Avis Budget Group. “Our licensee agreement with RMA Group will allow us to expand our global footprint and help to ensure that we are well-positioned to realize the growth potential of the Avis brand in each country.”

The new Avis facilities will serve local and international customers with a “one-stop” mobility solution. Residents and visitors will benefit from Avis’ world-class products and services, including a wide range of well-maintained, late-model vehicles, short- and long-term rentals, personal and corporate car leasing programs, premium chauffeur and transfer services and outstanding customer service. Customers will be able to book reservations at http://www.avis.com over the course of this month as locations open.

“RMA is uniquely positioned to facilitate Avis Car Rental’s plan for growth,” Kevin Whitcraft, chief executive officer, RMA Group. “We have long-established vehicle sales and distribution infrastructures in Cambodia and Laos, and we are the partner of choice to some of the world’s largest retail franchises in the Asia-Pacific region. RMA is ready to support the enhancement of Avis’ global position as a leader in its sector, and will do so by providing best-in-class service in these two countries.”

Avis’ legacy in Asia can be traced back to 1970, when the Company opened its first location in Hong Kong. Operations in Singapore, the Philippines, Malaysia, Indonesia and Pakistan followed. Operations have grown steadily throughout the region ever since, including Avis’ leading presence in China, which began in 2002. Avis now has approximately 300 rental locations in Asia.