Avis Budget Group, Inc. introduced the Ultimate Test Drive, a new program designed to respond to consumer demand for the purchase of well-maintained used cars.
The initiative, in collaboration with AutoNation, Inc., America’s largest automotive retailer, will offer consumers a wide selection of late-model Avis and Budget rental vehicles for purchase at competitive prices.
“‘Car sales’ is one of the most often-searched terms at Avis.com and Budget.com. This is one of the many indications that there is demand in the marketplace for our used vehicles,” said Tom Gartland, president, North America, Avis Budget Group. “We’re proud to launch the Ultimate Test Drive program and provide car buyers access to a wide selection of the many makes and models we offer Avis and Budget renters. Consumers can find value and savings on a high-quality vehicle from the comfort of their home.”
The program is currently available in Arizona, California, Colorado, Florida and Nevada and will be expanding to additional states in the coming months. Customers can shop online at www.avis.com or www.budget.com and schedule their “ultimate test drive” to enjoy the full experience of driving a vehicle of their choice, ranging from a MINI Cooper to a Jeep Wrangler or a gas/electric hybrid. The ultimate test drives are free-of-charge for two hours or can be as long as three days for a nominal rental fee. If the customer decides to purchase the vehicle, the base rental fee will be refunded after the purchase is completed through AutoNation Direct.
“Vehicle sales have always been an important part of the car rental industry,” said Michael Schmidt, senior vice president of fleet services, Avis Budget Group. “Until now, our vehicle resale program has been largely a wholesale operation, but AutoNation Direct will allow us to make vehicles available for resale, direct to consumers in a cost-effective and convenient way.”
The Ultimate Test Drive program features more than 75 makes and models. Customers can choose from domestic and foreign manufacturers ranging from Ford and General Motors to BMW, Nissan and Toyota. AutoNation Direct representatives are also available to answer questions about financing, trade-in options, available warranties and related services prior to completing the transaction at a location that is convenient for the customer.
“Consumers looking for value and price will find this program is perfect for them,” said Ron Frey, President of AutoNation Direct. “Working with Avis Budget Group, we can provide consumers with a quality used car that best meets their needs.”