Farnborough Air Show in July will mark the second anniversary of the opening of Aviator, the sleek, contemporary design hotel owned by TAG Group of Companies.
During the 2008 air show it swiftly achieved full occupancy owing to its convenient location, a mere two minutes walk to the show site. But this July the hotel is seizing the opportunity to set out its stall with a wide range of innovative corporate hospitality packages. “A chalet without a chalet,” said General Manager Michael Helling, describing the concept.
Aviator is getting close to being fully booked by corporates, primarily overseas aerospace companies during the air show week. The bedrooms are not all that is on offer. There are also exclusive entertaining packages, hosted lunches and teas prepared by Head Chef Allan Pickett, and private meeting rooms with full business facilities. The hotel’s stylish Sky Lounge is also available to book for a relaxing evening of networking or it can be fully branded as a unique venue for a product launch.
“We really want to maximise the week of 17th July and this is a terrific opportunity for us to showcase our unique hotel to industry executives. If they want a discreet, comfortable place, a stone’s throw from the show site to impress that important client - Aviator is the place. Not all companies or individuals want to go to the expense of a chalet or a stand for the whole seven-day show. Aviator’s packages have been designed to offer all the exclusivity of a hospitality chalet – but the client doesn’t have to incur the expense and commitment by having someone to run it for them,” Helling added.
TAG Farnborough Airport, as a first this year, has chosen Aviator to entertain its clients during the week.
All Aviator’s meeting rooms and bars are available as bespoke chalets or for exclusive corporate entertaining days. Tables at its popular Brasserie restaurant are being booked for lunch and tea, in a package that includes entrance tickets to the show and a corresponding outside terrace table to watch the daily air display. A table for up to fourteen people is available at a cost of £375 per person Monday to Friday (£150 at the weekend). Car parking is also included plus a private fast track entrance to the show site.
Since opening two years ago Aviator has quickly become an international destination due to the unique proposition of the hotel and airport facilities. It has become a firm favourite with leading businesses in the area including BAE Systems, FlightSafety International, QinetiQ, TAG, Nokia, Novartis and CSC. Aviator has also played host to successful product launches for the likes of Estee Lauder, Vertu, Cadbury and Audi where the team at the hotel were able to work in partnership with the airport team to check a group of press in at the hotel for the ultimate and seamless jet experience.
Regular guests over-nighting include private jet air crew, business executives from Europe, the Middle East and the US who have flown into Farnborough Airport’s FBO. They are increasingly choosing to hold their meetings at Aviator because of the convenience factor and the high quality of business services and menus on offer.