The Adventure Travel Trade Association (ATTA) announces its new public relations contact for North America, Jennifer Hobson, Principal of JLH Media. Hobson, whose company is based in SantaFe, will serve as the main point of contact for all media relations in North America and will focus on consumer media outreach regarding the ATTA and the adventure industry on the whole.
Chris Doyle, the ATTA’s Executive Director-Europe as well as Editor of AdventureTravelNews, will remain engaged with media relations but is shifting his focus to the industry’s significant growth in Europe.
Hobson’s founded JLH Media in January 2011 after three years as the New Mexico Tourism Department’s Deputy Cabinet Secretary, appointed by Governor Bill Richardson. In this role Hobson served as the state’s international PR liaison and started the country’s first statewide Ecotourism Program. Before that, Hobson was the Director of Ballantines PR’s N.M. office, handling the N.M. Tourism Department, the Santa Fe Convention and Visitors Bureau and the N.M. Film Office among other clients.
“It is a complete honor to be involved with the ATTA as they move the fast growing adventure tourism sector forward worldwide,” said Hobson. “The nearly 800 members representing over 80 countries is an inspiring group to begin promoting on the whole.”
Hobson begin working as a consultant with the ATTA in 2011 and served as one of the emcees at the 2011 Adventure Travel World Summit in San Cristobal de las Casas, Mexico, along with Antonio del Rosal, the ATTA Executive Director of Latin America. Her new role will involve outreach to consumer media regarding the industry on the whole, along with leveraging research and business benchmarks made by the ATTA.