Jannah Hotels & Resorts has introduced a new loyalty and rewards program, entitled Jannah eliteclub.

The new system offers real time bookings, unlimited discounts, savings and complimentary vouchers to members.

In collaboration with Jannah Hotels & Resorts – considered the Middle East’s Leading Luxury Halal Hotel Brand by voters at the World Travel Awards - the Jannah eliteclub rewards program enables cardholders to redeem their vouchers in any of the four properties in the UAE.

Members can book across the eliteclub’s entire portfolio, with an exclusive 20 per cent discount on room rates and up to 50 per cent on food and beverages in any of eliteclub participating outlets.

Guests can also take advantage of more than 100 swimming pools as well as beach and gym access in all participating hotels in the UAE.

The partnership underpins further eliteclub unremitting commitment to creating value for its niche market and differentiating itself through unique products with priceless privileges.

eliteclub is a loyalty and rewards mobile application that members can download from the App Store or from Google Play.

With a secure, convenient and reliable live platform, members can redeem anytime with just a few clicks, search for hotels and resorts, filter restaurants and bars, booking activities and attractions, hot deals and staying up to date with the latest events happening in town.

Jannah Hotels & Resorts plans to add for its members and client’s a new feature in the new Jannah eliteclub loyalty membership to earn and burn points at Jannah Hotels as well as worldwide selection of hotels across the globe.

Elie Younes, founder of eliteclub said: “There is no better time than now for hotels to rethink loyalty by using the eliteclub advanced technology platform.

“This co-branding partnership is another illustration of the importance of driving and retaining loyalty, particularly in an increasingly precarious economic climate.”

Plan B solutions, operators of eliteclub, is a Dubai-based company that has been pioneering with innovative rewards and loyalty programs since 2012.

The company’s services have rapidly expanded and are now present in more than 31 countries with ambitious international expansion plans.

Richards Haddad, chief executive of Jannah Hotels & Resorts, said: “This partnership provides our guests with better opportunities to luxuriate in all that our hotels has to offer.

“We want to acknowledge our loyal guests who engage with Jannah Hotels regularly to make sure they have a memorable experience in every visit.

“By making their stay more fulfilling, our valued guests can continue to engage with the program and discover all where eliteclub can take them.”