Sonata Software, a global IT software services and technology solutions company, announced today that it will be exhibiting and speaking at the Arabian Travel Market, being held in Dubai from May 4th to 7th this year.

The Arabian Travel Market is an annual event which provides a platform for travel professionals to conduct face to face business. The event has been in place since 1995 and has won World Travel Awards consecutively from 2009 to 2012.

At the event, Sonata will be featuring its award-winning travel technology solutions, including Rezopia, its cloud-based travel platform that has helped large travel companies with their reservations, contracts, operations and distribution management. Sonata’s other travel technology services that will be showcased at the event include its travel solutions on omni-channel commerce, mobility and analytics. Mobility is increasingly driving strategic business process changes and Sonata will showcase how companies can drive their customer engagement process successfully through a “Mobility Strategy”. The session will be held at the Visa Exhibitor Showcase Theatre.

“Mobile and social have embedded themselves into the purchase decision paths of consumers; right from identifying a need to finding options, comparing options and purchasing to directly sharing experiences and feedback about services on social channels. Mobile and social have empowered consumers in new ways and businesses have been forced to adapt with these new engagement rules,” said Konrad Empacher, Business Development Director for Sonata Europe.