ATM 2011: Rocco Forte embarks on Arabian expansion

4th May 2011
ATM 2011: Rocco Forte embarks on Arabian expansion

Legendary hotelier Sir Rocco Forte has announced plans to open a new hotel in Beirut. Speaking at Arabian Travel Market he said the opening comes part of a programme to open six properties in the Middle East over the next three years.

The hotel in the Lebanese capital would open by 2014, according to the founder of the Rocco Forte Hotels chain.

He also said he planned to grow his global collection to 30 to 40 hotels.

As well as the Beirut hotel, other MENA properties will be in Abu Dhabi, Jeddah, Marrakech, Luxor and Cairo.

The Cairo property will be in the location of The Shepherd Hotel, which will close in July for two years refurbishment work.

(Winners of World Travel Awards 2011, hosted on 2 May at Armani Hotel Dubai, were proudly displaying their victories at ATM today. Picture here Abu Dhabi based carrier Etihad Airways, voted “Middle East’s Leading Airline”)

Abu Dhabi will open later this year and the other three will open in 2013.

Marrakech will have 99 rooms and Luxor 80 rooms.

(Attendees register for this year’s ATM which is being held at Dubai International Convention and Exhibition Centre)

Ritz Carlton plans Middle East expansion
Meanwhile Ritz-Carlton also unveiled plans at ATM to increase properties in the Middle East. The luxury chain plans to operate 24 hotels by 2014.

Earmarked locations include Abu Dhabi, Oman, as well as Saudi Arabia, starting with Ritz-Carlton Riyadh. 

(The ground-breaking Yas Island is driving interest in luxury hospitality chains to increase prescence in Abu Dhabi. Pictured here the Yas Island stand at ATM)

Plans for new hotels in Muscat and Saadiyat Island in Abu Dhabi are under negotiation with investors.

The Ritz-Carlton Abu Dhabi will open late 2011 with a second property on Abu Dhabi’s Saadiyat Island also in the pipeline.

The expansion see Ritz-Carlton, which is owned by Marriott International, go head-to-head with other luxury chains Park Hyatt and St Regis, which are also scheduled to open hotels on Saadiyat island later this year.

The US operator will open its first property in Saudi Arabia this year in a bid to tap into the kingdom’s untapped tourism market.


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Arabian Travel Market is the travel and tourism event unlocking business potential within the Middle East and pan-Arab region for inbound and outbound tourism professionals. Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breathtaking tourism attractions and new airline routes.

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