Atlantic Southeast Airlines, a wholly owned subsidiary of SkyWest, Inc, today announced that “SureJet” will be its company name upon completion of its merger with ExpressJet Airlines. The airline acquired ExpressJet in November 2010 and is in the process of merging the two companies and operations, with the intent of achieving a single operating certificate from the FAA by the end of 2011. The combined airline’s headquarters are in Atlanta.
“A key part of our merger is developing a truly unified company for the long-term benefit of our business and our people,” said Brad Holt, president COO. “One way to foster unity is by establishing an altogether new company name that is representative of all our employees, instead of asking half of our people to adopt an existing name and history as their own.”
According to Holt, “SureJet” was developed using front-line employee feedback about qualities and characteristics such as assurance, reliability and trustworthiness, which Atlantic Southeast and ExpressJet people say they stand for and that the airline is committed to. Additionally, the new brand identity combines current branding elements from both airlines.