Tourism Australia in partnership with TravMedia has again created a dedicated online news room for the Australian Tourism Exchange (ATE) in 2012, allowing all Australian sellers attending the event to supply their news direct to media from around the world.

The TravMedia ATE12 news room - www.travmedia.com/ate2012 is part of Tourism Australia’s commitment to delivering more sustainable events and providing media with easy access to the information they need during ATE.

Since the system was introduced five years ago it has proven to be a highly effective way of distributing Australian product news directly to the media attending the event as well as enabling Tourism Australia to achieve its goal of making ATE more sustainable by significantly reducing paper usage.

Every Australian travel organisation attending ATE as a seller company will be able to upload media releases to the dedicated press room, accompanied by up to six high-resolution images, free of charge.

Australian travel organisations who are attending ATE, and who are already associated with TravMedia’s Australia Region, will automatically have their media releases, photos, videos and details transferred across to the ATE news room database.

Australian seller companies who don’t have an existing account with TravMedia will also have their company automatically set up in the ATE12 online press room.  Australian sellers who are new to TravMedia will need to set up a user account to submit their media releases. To register for a user account go to www.travmedia.com/register_pr.php

Sellers have been able to submit their ATE media releases from 21 May 2012 with the first Daily Summary of news stories available to the media from Tuesday 12 June 2012. A daily alert will then be sent to media until the last day of the show on Thursday 21 June 2012, provided news is supplied.

ATE 2012 will take place at the Perth Exhibition and Convention Centre from 15 to 21 June 2012.

The event provides a forum for Australian tourism businesses such as hotels, airlines, tour companies and transport providers to meet with international wholesalers and retailers from around the world to showcase their products to the global distribution network and negotiate deals.

Around 1,700 Australian delegates from 600 companies are expected to meet with 700 key buyers from more than 40 countries at ATE 2012.