reveals new look reveals new look

Asia Web Direct (, a leading online travel specialist in Asia, has today unveiled its snappy new look.

The new design focuses on helping people find the accommodation they want, the way that they like to with multiple ways to browse and compare hotels.

Scott Moorhead, Wotif Group’s Executive General Manager of User Experience & Innovation, said, “Our aim was to make the site more intuitive and meet a greater variety of travelers’ needs. We didn’t only want to improve how it looks; the focus was instead on how it works, and I’m really happy with how our IT team and designers have helped make our designs into a reality.”

The key features of are its multiple search and display options. Users are able to use the following search styles:
·      Magazine style search – browsing through images to find what you like
·      Detailed advanced search – users narrow the field by stipulating all their desired criteria in a hotel
·      Destination searching – Find your holiday destination either from a list, by searching our interactive maps or by selecting from our most popular choices.

Users can also compare hotels by:
·      Price matrix – for those on a budget
·      Image view – for those motivated by how the hotel looks
·      Detailed list view with images and rate information - for those who need to know both


Other design tweaks include the ability to shortlist hotels and destinations for later, and a simplified booking procedure. These new functions all help to make it easy for travelers to find exactly what they want.

The site also aims to encourage aspirational travellers with many high quality images to tempt them, which are linked to photo strips on all pages of the site.

Robbie Cooke, Managing Director and Group CEO of parent company Wotif Group, said, “The new look is designed to simplify and enhance the overall experience of our customers in booking their hotels and accommodation online. We’re really excited with the launch of this new design and believe it is very intuitive and easy to use. Being a leader in such a dynamic market place you can expect us to continue investing heavily in innovating our sites to provide leading experiences for the 1.9 million monthly visitors to our sites.”

Traffic to the site is boosted by the Asia Web Direct network of destination portals, including popular addresses like and, which provide rich information about destinations all over Asia and have become authorities on these destinations in the internet world.

The roll-out of the facelifted comes ahead of the launch of the brand’s new Facebook fan page next month. Additional features to enrich’s content are planned in the coming months of 2010.