Asia Pacific Surpasses the U.S. becoming Second Largest Regional Travel Market

PhoCusWright’s Asia Pacific Online Travel Overview Fourth Edition ( reveals a diverse APAC travel market poised for significant online growth. The region quickly rebounded following a resilient response to the global economic slowdown. While the European and U.S. travel markets both declined 15% in 2009, APAC declined just 7%, with China and India growing slightly on local currency terms.

Rising Internet access and an organic shift toward Internet purchasing will help propel strong double-digit growth in APAC’s online leisure/unmanaged business market through 2012, when gross bookings will reach $70.6 billion.

“At more than $53 billion in 2010, APAC’s online travel market is no longer nascent. But online travel penetration varies widely, reflecting the extraordinary differences among APAC’s individual markets,” said Douglas Quinby, senior director, research. “In more mature markets such as Japan and Australia/New Zealand, online penetration gains are slowing, while emerging online markets like India and China are now driving growth across the region.”

PhoCusWright’s Asia Pacific Online Travel Overview Fourth Edition provides a detailed overview of the APAC travel market, including market sizing and projections for the total and online leisure and unmanaged business travel markets through 2012. The report provides in-depth analysis of five markets: Australia/New Zealand, China, India, Japan and Singapore. In addition, Hong Kong, Indonesia, Macau, Malaysia, South Korea, Taiwan and Thailand are reviewed in aggregate. The report highlights marketing, distribution and consumer trends for major travel segments (air, hotel, car rental and rail) and online channels (suppliers and online travel agencies).