Ascott unveils ambitious European expansion plans


Singapore’s president Tony Tan is welcomed by Ascott’s chief executive Lee Chee Koon

The Ascott has welcomed the visit by Singapore’s president Tony Tan to its newly opened Citadines Suites Arc de Triomphe Paris, as part of its celebrations to mark the 50th anniversary of trade relations between Singapore and France.

Ascott also announced today its target of 10,000 apartment units in Europe by 2020.

Since Ascott acquired the pan-European Citadines apart’hotel chain in 2002, it has grown to be one of the largest Singapore companies to invest in the hospitality industry in France.

Ascott has invested more than S$1.5 billion to acquire the Citadines apart’hotel chain, acquire another eight properties as well as to refurbish 33 properties in Europe by end 2016.

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Lee Chee Koon, Ascott chief executive, said: “Europe remains one of our key markets. Our asset size in Europe is over S$1.5 billion.

“We will continue to deepen Ascott’s presence in gateway cities where we have properties such as Paris, London, Hamburg and Munich, as well as explore new markets to achieve Ascott’s target of 10,000 apartment units in Europe by 2020.

“We will expand through acquisitions of turnkey developments or existing buildings which we can convert into serviced residences, management contracts and franchises.

“France is one of the strongest economies in the Eurozone and it remains the top tourist destination in the world with over 80 million international tourist arrivals in 2014.

“We have been investing in France for over 10 years and more than half of Ascott’s Europe portfolio is in the country. We continue to see strong potential for serviced residences in France.”

The luxurious 112-unit Citadines Suites Arc de Triomphe Paris is Ascott’s latest property to open in Europe after an S$39 million facelift.

It is Ascott’s second serviced residence under the upscale Citadines Suites label following the successful opening of Citadines Suites Louvre Paris near the Palais-Royal in April 2013.

Located between the world famous Champs-Elysées and Place du Trocadéro, Citadines Arc de Triomphe Paris is a sanctuary in the heart of the central business district, close to luxury boutiques and renowned monuments and museums.

Offering a unique experience unlike any other in Paris, the serviced residence seamlessly marries Parisian elegance in a 19th century Haussmannian apartment building with the postmodernist style of celebrated architect Ricardo Bofill in an adjoining hotel.

Guests can choose from a range of spacious classic rooms to two-bedroom suites with separate bedrooms and a fully equipped kitchen.

The Eiffel Tower Suite offers a gorgeous view of its iconic namesake and is one of several suites with a private terrace.

Citadines Suites Louvre Paris underwent an extensive transformation into a stunning serviced residence with 51 luxurious suites, while preserving the historic building’s unique European features.

Dating back to 1908, the seven-storey building has a striking Art Nouveau stone façade adorned with classic Parisian balconies, sculptures and colonnades.

Citadines Suites Louvre Paris provides an exceptional location, intimate ambience and quality facilities.

The serviced residence adjoins the Palais Royal and Comédie Française Theatre and is just a stone’s throw away from the Louvre museum and Opéra Garnier House.

It is within walking distance from many of the city’s leading attractions, a wide variety of restaurants, top-end boutiques and antique shops, and is equally close to the business district, Paris Stock Exchange and government offices.

Lee added: “As Ascott owns and operates serviced residences ourselves and with over 30 years of hospitality experience, we focus on creating value for our guests and property owners.

“Ascott’s strong team of experts in technical services, product development and design ensures that our properties are of high quality international
standards and ensures efficient use of space to maximise returns for owners.

“We also pay close attention to details in design and functionality to enable our guests to feel at home.”

In Europe, Ascott currently manages 42 properties with more than 5,000 apartment units in six countries – Belgium, France, Germany, Georgia, Spain and the United Kingdom.

In France, Ascott operates 16 properties in Paris and 11 in the regional cities.