Last week, the Argentine National Institute of Tourism Promotion (INPROTUR) launched its programme for 2014 with a RoadShow for the leading representatives of the UK trade in England’s three largest cities: London, Manchester and Birmingham, from the 20th – 22nd January.
Representatives from the trade were presented with the new INPROTUR corporate presentation and Argentina’s new English language country brand video, as well as a calendar of the upcoming events in the UK and Argentina relevant to British trade and tourists. They were also introduced to the newest hot leads in the country, such as restaurants, hotels and bars, as well as with updated information on internal connectivity.
The presentations were accompanied by a delicious Argentine breakfast complete with the national variety of tea (mate) and chocolate cakes (alfajores). An authentic Argentine gaucho was present to explain how to prepare the mate and to give a talk on Argentine culture.
As well as traditional classics such as Buenos Aires, Iguazú, Salta, Mendoza, and the many wonders of Patagonia, Argentina will this year offer a great variety of sporting and gourmet and wine events, both in the country itself, and in the UK market for trade, media and consumers interested in learning about the destination while immersing themselves in its culture and cuisine.
For example, this year sees the return of MotoGP to Argentina, with the Gran Premio Argentina taking place on the 27th April 2014 in Termas de Río Hondo, Santiago del Estero Province, and in November the country will host the Aconcagua Ultra Marathon, taking place on the highest mountain in South America, Aconcagua, in Mendoza Province.
Likewise, in early April the country’s five leading Chefs will tour the UK with the “Ten Hands” tour. The group will be led by Mauro Colagreco, the only South American Chef with two Michelin Stars, and will also include Fernando Trocca, the Head Chef of the Gaucho chain and of prestigious Buenos Aires restaurant Sucre.