Archipelago Hotels & Resorts announces new luxury brand

Archipelago Hotels & Resorts announces new luxury brand

Archipelago Hotels & Resorts, a niche player in hotel management, announces the launch of their new Luxury Brand, Datai Hotels & Resorts.

An Asian brand that is set to expand within Malaysia and internationally, Datai Hotels & Resorts are distinguished by unique destinations, serene settings and located in key getaway cities and resorts, offering authentic and enriching guest experiences.

The Datai Langkawi, the flagship of the new Luxury Brand is one of the world’s most sought-after and award winning hideaway resorts, surrounded by centuries-old virgin rainforests on the Malaysian tropical island of Langkawi, setting a standard of luxury and Asian-inspired design. An ideal foundation to expand internationally with an iconic name as a premier Luxury Resort and City Hotel brand.

Franz A. Zeller, Managing Director of Archipelago Hotels & Resorts commented, “It is with great pleasure that our company launches our new Luxury Brand, Datai Hotels & Resorts. With the highly acclaimed international resort The Datai Langkawi as the cornerstone, we look forward to thoughtfully growing our Brand through the management of appropriate and exciting luxury iconic hotels and resorts in unique destinations around the world. We aim to surprise our guests by creating everlasting memories through the fine art of hospitality.”

“In addition I am pleased to announce the opening of The Datai Desaru – Malaysia in September 2014, with a number of other exciting projects in the pipeline”, Zeller said.

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“I am also delighted that Khazanah Nasional, the investment holding arm of the Government of Malaysia has invested in Archipelago Hotels & Resorts via their subsidiary Destination Resorts and Hotels, which will further assist with the growth and development of the company”, added Zeller.