Managing director Chris Whitfield speaks at World Travel Market

Antullia, a travel search start up based in Montego Bay, Jamaica has unveiled its prototype at the World Travel Market Knowledge Theatre in London to an audience of an estimated 200 journalists and travel professionals.

Antullia focuses on answering searches for travellers who do not know where to go next which represents roughly half of discretionary travellers in developed markets and 66 per cent in emerging markets.

Managing director Chris Whitfield said: “We are answering searches like find me a one bedroom suite with an ocean view under $300 per night in Central America during October for a romantic weekend.

“This is how the majority of leisure travellers begin thinking about their next vacation - with open ended dates, special interests, a purpose of trip and a general sense of where they want to go.

“From the ground up Antullia was built to answer just that.”

Among the list of features that help travellers make informed travel decisions are a natural language search interface, visual search results and contextual travel information based on purpose of trip searched.

“Our main goal for sharing our prototype at World Travel Market was to get feedback,” added Whitfield.

“Especially since we are still in the early stages and have the opportunity to be flexible with what we build.

“The people we’ve met and the feedback we’ve received so far will go a far way in shaping our final product.”