The Antigua & Barbuda Tourism Authority has appointed Cherrie Osborne to the position of director of tourism UK and Europe.

As incoming director she is charged with the responsibility of directing and managing the country’s efforts to market and promote the twin-island destination in the UK and Europe.

Osborne began her career in the UK tourist office in 2006 and was later promoted to sales and marketing manager in 2009, where she has served with distinction in developing strong links with British tour operators and airline partners.

She has ably deputised in the position on numerous occasions and brings to the role a wealth of experience and contacts relevant to promoting Antigua and Barbuda in the UK.

In making the announcement, minister of tourism John Maginley said: “After serving as second in command for the past six years, this young Antiguan has shown that she possesses the maturity and capacity to lead our tourism promotion efforts in the UK and Europe.

“She has a keen understanding of the product, and a wealth of experience working with the UK travel industry.

“I look forward to her leadership in reinforcing the destination’s image and promoting brand Antigua and Barbuda in Europe.”
With the increase in airlift from the UK for the upcoming winter season and the recent marketing efforts in building brand Antigua and Barbuda, the UK is expected to record a growth in overall visitor arrivals this year.