All Nippon Airways has rebranded low-cost subsidiary AirAsia Japan as Vanilla Air following a buyout.
ANA chose for the name for the airline, which was initially a joint venture between ANA and the Malaysia-based AirAsia, as it is “loved by everyone in the world”.
The Japanese carrier now wholly owns the low-cost airline.
“We chose vanilla as our brand name because it is popular and loved by everyone in the world,” ANA president Tomonori Ishii explained.
“I think it is a very cute name.”
Vanilla Air will begin flights in late December with a fleet of two aircraft, to be leased from ANA, and will target travellers heading for holiday resort destinations in Asia.