ANA Group has launched its 2nd “Is Japan Cool?” website which showcases traditional Japanese culture and new trends, along with places to visit in the country.

Visitors to the site are invited to vote to rank the most popular spots and cultural trends. The website aims to attract more visitors to Japan from overseas by highlighting the beauty and wonder of the country.

The 1st website focused specifically on cool Japanese culture, with over 100,000 site visitors casting their votes as to whether the featured locations and trends were “cool” or “not so cool”. The 2nd website will predominantly feature new attractions in Tokyo, where an exciting mixture of old and new Japanese culture thrives, and in Okinawa, a picturesque resort in southern Japan.

Commemorating the launch, ANA has also launched a 2nd “Cool Campaign” competition on the website, where winners will receive round-trip tickets for two to Okinawa (including international and domestic connecting flights) from overseas cities where ANA has operations, plus a one-night stay at the ANA Intercontinental Manza Beach Resort. Other cool gifts from Okinawa and Tokyo will also be awarded to winning visitors. The 1st campaign attracted participants from 142 countries.