The Japanese arm of Amway – a global leader in health and beauty – has chosen Abu Dhabi for a mega incentive trip to reward 100 of its top selling agents in 2015.

Confirmation of the mega incentive came during a recent road show in Japan which featured 11 Abu Dhabi tourism players led by the Abu Dhabi Tourism & Culture Authority.

“With direct flights to Abu Dhabi and an intriguing mix of culture and modern-day attractions, the destination fulfilled our requirements of an exciting adventure to recognise and further incentivise our agents,” said Yoshiro Nihei, manager, company event department, Amway Japan.

Over 100 tour operators turned out to hear the Abu Dhabi stakeholders update them on the latest the destination has to offer- new resorts, tour options, exhibition and conference incentives and golf opportunities.

“We were also honoured to receive the UAE Ambassador to Japan, HE Saeed Ali Youssef Al Nowais who outlined the many synergies between Abu Dhabi and Japan – particularly the love of culture shared by both – and he pointed out Abu Dhabi’s readiness to welcome Japanese tourists with a range of destination offerings,” said Mubarak Al Nuaimi, director promotions & international offices, Abu Dhabi Tourism & Culture Authority.

Abu Dhabi’s tourism industry is looking to push the destination further up the Far Eastern traveller’s agenda, for both stop-over and point-to-point business, and is tailoring product to suit the sector’s specific needs.

Destination management company Arabian Adventures, which operates a Japanese language Abu Dhabi city tour three days a week, will increase to five days a week from October and introduce more tours with Japanese guides.

Many stakeholders say they are working on product packaging for the Japanese traveller following the road show, particularly targeting the stop-over market.

“Yas Island, which is in an easy ten minute drive from Abu Dhabi International Airport is ideally suited to satisfy stop-over demand with its Ferrari World Abu Dhabi, Yas Waterworld, Yas Links and Yas Beach products,” said Al Nuaimi.

“This will be upscaled further with the opening, next March, of Yas Mall, which will be Abu Dhabi’s largest shopping complex and the second largest in the UAE.”