TagMan (www.tagman.com) announced today that its industry-leading tag management platform has been chosen by more global travel and hospitality brands, including AmericInn, a major U.S. lodging chain with 220 locations across 24 states; and Holland America Line, a recognized world leader in premium cruising for nearly 140 years.

The announcement follows TagMan deployments earlier this year by Travelocity and Tui Travel, among others.
These travel and lodging companies have selected TagMan to gain operational efficiencies related to deploying various marketing technologies, and minimizing deployment times and costs associated with tagging projects.

Additionally, with high transaction volumes on travel sites like these, TagMan’s Smart Tag Loading capabilities deliver valuable site performance improvements that contribute to a faster, optimized user experience.

“With a global audience for our brand, we need to optimize for millions of visitors across peak traffic times,” said Mark Kammerer, senior vice president, marketing & North American sales, Holland America Line. “With Smart Tag Loading in place we’re seeing significant improvements in page load times. This means both a better user experience and a more reliable website operation.”
Smart Tag Loading Addresses Critical Site Performance Challenges

Tags, which are the pieces of code placed on web pages to enable online campaigns, are increasingly difficult to manage given the sheer number of disparate tags on any given website. Additionally, the high volume of tags on a site can slow down performance, causing a frustrating customer experience.

TagMan’s Smart Tag Loading, announced earlier this year, is the first in the industry to address tag storage and loading issues that often cause slower loading web pages, providing substantially accelerated website performance.

“Global travel companies, like online retailers, can benefit greatly from an enterprise tag management system like ours,” said Sunil Bhagwan, vice president of business development for TagMan. “With the added page weight and load times that disparate tags add, travel sites with high transaction volumes can’t afford the latency issues that tags can cause. Housing all their tags in a single tag container is a first step—but beyond that, companies also need to optimize how tags are loaded, which TagMan alone allows them to do.”