The American Express World Luxury Expo will take place at the palatial Ritz-Carlton, Riyadh, in the Kingdom of Saudi Arabia on February 10th-12th 2013.

The Expo is the result of a new joint venture between World Luxury Group and Nayyara Exhibitions, with American Express exclusively selected as the title sponsor.

HH Princess Nouf Bint Faisal Bin Turki Al Saud, as chairperson of Nayyara Exhibitions, will host The American Express World Luxury Expo.

The highly anticipated three day exhibition will showcase many of the world’s leading luxury brands and services, from a broad selection of luxury categories, to a highly discerning and select group of VIP guests from across the Kingdom.

Sami El Natour, chief marketing officer, American Express Saudi Arabia, said: “We are proud to be the title sponsor of The American Express World Luxury Expo, Riyadh.

“Our sponsorship of this prestigious event will enhance the exclusive benefits we can offer our Cardmembers and invited guests who attend the event.

“The American Express World Luxury Expo, Riyadh compliments American Express’ commitment to service excellence and personalised services for high net worth individuals.”

The American Express World Luxury Expo, Riyadh will feature carefully selected exhibitors from luxury categories including fine art, high-end jewellery, fashion, hand-crafted time pieces, designer furniture and exquisite table settings, fine dining, luxury executive cars and sports cars, private aviation and luxury travel.

All participating exhibitors are leaders in their respective fields, showcasing superior quality and perfection.

Ahmed Al Oraij, executive consultant at Nayyara Exhibitions commented: “Nayyara is proud to partner with World Luxury Group to bring The American Express World Luxury Expo to Riyadh.

“This is an event of true international calibre, one which will continue to grow every year for many years to come, with plans for Riyadh to become one of the world’s most important luxury exhibition centres.”

The world’s most luxurious atlas, Earth Platinum, measuring 6x9 ft wide, is a collector’s piece that will be featured at The American Express World Luxury Expo.

The maps consist of images that are stitched together using as many as 1,000 individual photos and the largest consists of 12,000 photos.

Earth Platinum is also the largest-ever atlas and only 31 copies will ever be published.

Graham Cooke, president of World Luxury Group, added: “The Ritz-Carlton, Riyadh positions itself amongst the grandest palace hotels in the world, and our partners Nayyara Exhibitions boast a first-class management team with whom we are proud to work.

“The American Express World Luxury Expo, Riyadh is the only event of its kind in the Kingdom, showcasing an array of luxury brands available in one select venue - The Ritz-Carlton, Riyadh – which provides centre stage for this event of over 5,800 square meters.”

During The American Express World Luxury Expo, Riyadh Exhibitors also have the additional opportunity to showcase their craftsmanship in the refined atmosphere of a hotel suite for personal and private viewings.

T Emirates (the soon-to-be launched UAE version of The New York Times Style Magazine), Saudi Gazette and anaZahra.com are all media partners of The American Express World Luxury Expo, Riyadh.

The American Express World Luxury Expo, Riyadh follows the Dubai event held in January at the Burj Al Arab and continues to Doha and Abu Dhabi, creating an annual signature series of events in all four cities.

More information on the official website.