American Express Global Business Travel has appointed Cindy Allen to the role of chief marketing officer.

In this role, Allen will oversee the company’s brand positioning, marketing, product marketing and corporate communications and industry relations functions on a global level.

She will report to GBT’s chief strategy officer, Steve Curts.

“Cindy is a highly regarded leader in the business travel industry, known for being a strategic visionary who can build strong brands, start-ups and teams,” said Curts.

“As we continue to focus on creating differentiated value for our customers, Cindy will be a strong asset in monitoring and measuring their expectations and improving their experiences to realise our growth vision.”

Since 2013, Allen has served as vice president, travel management company cervices, at Concur, where she was responsible for establishing and growing strong relationships with partners.

She has worked as the chief executive and chief operating officer for GDSX for five years until it became part of Concur, leading product diversification, establishing the company as a global brand, and significantly growing annual revenue.