American Airlines launches mobile million sweepstakes

American Airlines launches mobile million sweepstakes

American Airlines is launching the Mobile Million Sweepstakes for Android to celebrate its recently launched Android application (this follows American’s 2010 Mobile Million Sweepstakes for iPhone). The sweepstakes rewards one grand-prize winner with one million American Airlines AAdvantage® miles. In addition, American will give one Barnes & Noble NOOK Color™ every day for 30 days to 30 lucky winners – all for simply downloading the free app.

To enter the sweepstakes, which runs through April 28, 2011, customers simply install and launch the app on their Android devices, watch the video and register through the pop-up that appears. Customers who currently have the American Airlines app on their Android devices can still enter the sweepstakes by updating the app, and non-Android users may enter the sweepstakes via an alternate online entry form. Additional entries can be made by sharing the sweepstakes with a friend via email.

“Mobile technology is of growing importance to our customers, and can improve a customer’s travel experience by putting control of the flow of information right in the customer’s hands,” said Rick Elieson, Managing Director – American Airlines Interactive Marketing. “We know our customers rely heavily on their mobile devices when they travel, and beyond checking in or getting gate information, it is increasingly the way in which customers connect with American Airlines. The Mobile Million Sweepstakes is a great way to highlight the capabilities of our newest mobile app while giving customers the opportunity to win some terrific prizes.”

A promotional video that showcases benefits of the Android app will be featured inflight the entire month of April. To watch the video and learn about the Mobile Million Sweepstakes for Android, including terms and conditions, please visit www.aa.com/androidpromo.

Please note:  only United States residents are eligible to enter the Mobile Million Sweepstakes, and some features within American’s Android app are applicable only within the U.S.

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