American Airlines is seeking to emulate the success of its iPhone and iPad applications with the launch of an Android rival.
AA has already seen more than one million passengers download the Apple applications, with passengers able check in for flights; receive gate, seat and flight status information; and view terminal maps.
“By definition, our customers are mobile, and are increasingly reliant on mobile devices that enable them to stay well connected wherever they are,” said Monte Ford, senior vice president – technology – at AA.
“We believe the right mobile technology can and will dramatically improve our customers’ and employees’ experience with American.
“As a result, our mobile technology strategy is aggressive and a key consideration in every technology initiative at the company today.
“It is our intention to lead the airline industry related to mobile computing.”
Much like its iPhone app predecessor, the American Airlines Android app will also allow passengers to create flight status notifications, enrol in the American Airlines AAdvantage program and access AAdvantage account information.
“With the popularity of American’s first app for iPhone, many customers have asked for an American app for Android,” said Rick Elieson, managing director – American Airlines Interactive Marketing.
“In fact, one in four smartphone owners are now using an Android device.”