Ameen Al-Darawsheh just joined the Sheraton Deira Hotel, a Starwood property with 224 guest rooms and 3 F&B outlets as it’s new Director of Sales & Marketing.

Ameen, a Jordanian national, brings with him more than 10 years of experience in Hospitality Management and has a Bachelor’s degree in Hospitality Management from Bangalore University in India.

Prior joining the Sheraton Deira Hotel, Ameen headed the Convention Center as Director of Convention Sales for Sheraton Doha Resort & Convention Hotel. He has honed and grown in his career path having successfully accomplished achievements in several food & Beverage positions held in the same hotel.

When asked what he plans to do at Sheraton Deira - His answer is simple - to take the Sheraton Deira Hotel still a step further from it’s presently held strong market positioning in a challenging arena, is looking at welcoming new markets & opportunities, increase the local market share and build marketing strategies which not only be benefiting the hotel but will be more customer oriented by giving added values to our customers. Challenges are required because I see opportunities in them, says Ameen.