Amadeus has announced it has signed a long-term e-Commerce agreement with Air France-KLM, the leading French-Dutch airline group.
Amadeus’ agreement with Air France-KLM, which is effective worldwide, will see the airline group use Amadeus’ shopping technology for a further five years across both its domestic and international websites.
The renewed partnership will provide Air France-KLM with Amadeus Flex Pricer to power its revenue and award shopping flows, covering both its Air France and KLM networks, for domestic, regional and long-haul flights.
Travellers will benefit from enhanced self-service functionality, enabling them to enjoy the same, consistent shopping experience when searching for Air France-KLM flights, exploring special offers, redeeming frequent flyer miles, or when rebooking alternative travel options.
Martijn van der Zee, senior vice president, e-commerce, Air France-KLM, explained: “We have worked with Amadeus Flex Pricer for a long period now and we are very satisfied.
“This has led to the extension of our close relationship. Amadeus’ e-Commerce solutions support our need to deliver a seamless customer experience for airfrance.com and klm.com over the next five years.”
This partnership highlights the continued expansion of Amadeus’ e-Commerce business around the world, and Amadeus now powers web and mobile services for more than 100 airlines across merchandising, booking, and servicing.
At the same time, a recent study carried out by Amadeus, investigating averaged online data from the top 50 airlines adopting the Amadeus e-Retail Booking Engine and Amadeus Flex Pricer , has shown that the carriers have enjoyed a yearly increase in online yield and total revenue from 2011 to 2012.