Amadeus Kuwait, represented by the Automated Systems Company, sponsored 50 local travel agency partners to the biggest travel trade show in the region, Arabian Travel Market Dubai, to experience the latest products and solutions yet to be launched in Kuwait.

The participants had the opportunity to explore how better content and solutions can drive their business results, with a sneak preview of the new breadth of Amadeus non-air content, and demonstrations of the customized and customer-focused IT solutions for the Travel and Tourism Market that match and support the unique business needs.

“The ATM Experience trip gave the travel agent a chance to attend the main regional Travel and Tourism event. Agents experienced and witnessed how large the industry is and where it is heading,” said Hani Al Salem, General Manager, Amadeus Kuwait. “As the leader in the Travel and Tourism Technology Market, we want to offer our partners not just our industry leading products and solutions but want them to be a part of a knowledge experience. Our travel agent partners also had the chance to network and interact with their peers and participated in various discussions that will drive the business forward.”