Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, and the Wotif Group, operator of the leading online travel brands in Asia Pacific including lastminute.com.au, travel.com.au and wotflight.com, have extended their long term relationship with the online travel group selecting Amadeus Master Pricer Agent Fare Families to power wotflight.com, its new website dedicated to booking flights online.
Amadeus and the Wotif Group have enjoyed a mutually successful partnership over nine years, with Amadeus providing the technology behind lastminute.com.au and travel.com.au since 2001. Most notably this has included the use of Amadeus Master Pricer, a flexible, powerful low fares search engine which powers the shopping and availability of fares for Wotif Group customers. With Amadeus Master Pricer, visitors to Wotif Group sites can search fares using a range of criteria including price, schedule or airline with up to 200 of the lowest fare options being returned.
“Amadeus Master Pricer has enabled us to provide a better customer experience, “ said Helen Demetriou Executive General Manager Flights and Holidays, for the Wotif Group. “It’s faster, with results returned in just seconds, and we are able to give consumers more search options and therefore a wider range of fares to choose from. And we know our customers like it as we’ve seen our look to book ratio increase by 50% and an overall higher level of bookings through our sites. It’s very rewarding to work with Amadeus to find new ways to improve our business.”
Most recently, wotflight.com has implemented Amadeus Master Pricer Agent Fare Families - a new addition to the Amadeus Master Pricer portfolio. Amadeus Master Pricer Agent Fare Families expands the search options available to consumers, offering more service driven criteria such as fare type, cabin type and ticket changeability, and allows them weigh those options against price in a single screen. This capability is particularly attractive to those travellers who need flexibility when searching fare options as well as the confidence of knowing the resulting fares are the lowest available based on the selected search criteria.
Amadeus IT Pacific Managing Director, Sari Vahakoski commented, “We are delighted to continue our strong relationship with the Wotif Group. They have been and continue to be innovators and leaders in the online travel space, we are proud to be able to supply the technology that enables them to maintain this position. It is paramount for a travel website to be able to consistently provide the lowest fares, while offering consumers simplicity and flexibility in their search options. We know we have developed a market leading solution in Amadeus Master Pricer that allows organisations such as Wotif Group to do exactly that.”