The American Holiday™, a unit of Altria TCB group, a globally renowned travel company has entered the Indian travel and tourism industry. Established in 1960s, Altria is a distinguished worldwide associate network with well-designated travel associates spread across various continents like Australia, Asia, Africa, North America and Europe.

Its India operation, headquartered at New Delhi is registered as a Public Limited company. The American Holiday™ aims to provide quality travel and tourism services in India and has tied up with over 220 travel associates across the length and breadth of the country. Some of the major cities where it will be providing its services are New Delhi, Chennai, Kolkata, Ahmedabad, Kochi, Pune, Hyderabad, Goa, Nagpur, Jodhpur, Jaipur and Bangalore.

The American Holiday™ is a member of renowned travel associations like PATA (Pacific Asia Travel Association) & ASTA (American Society of Travel Agents).

The American Holiday™ offers principal services that include destination management, outbound tourism, business travel, domestic holidays, luxury global weddings and incentive & conference solutions. The company is also planning to offer weekend breaks, luxury packages, honeymoon packages and adventure packages. The experienced management team and the organization believes in the principle of 101% customer satisfaction or 100% payback.