John Broome, founder Alton Towers theme park, has revealed he has begun work on a new attraction in Cornwall.
Hoping to create a “premier European resort,” Broome has taken over Crealy Great Adventure Park in Wadebridge.
To be rebranded Camel Creek Resort, the project will include up to 236 holiday villas, courtyard properties, tree houses, a pool, spa, restaurant, pub and convention centre.
It is also surrounded by nearly 200 acres of adjoining farmland, making further expansion possible.
However, a request for planning permission does not include a request for any large rides.
The park is expected to create at least 950 new full-time jobs and construction could start in early 2016.
The park currently contains a range of family rides, attractions and animals including meerkats, horses, caiman and snakes.
Broome took control of Alton Towers in the 1970s, turning it into a major theme park.
He sold the attraction to the Tussauds Group in 1990.