Aloft makes landmark debut in India

4th Aug 2010
Aloft makes landmark debut in India

Starwood Hotels & Resorts Worldwide, Inc.® introduces style at a steal by announcing the opening of Aloft Chennai OMR-IT Expressway, the first Aloft hotel to open in India and the 42nd Aloft hotel globally.  A second Aloft hotel is scheduled to open next month in Bangalore. Urbanedge Hotels, a special purpose vehicle (SPV) of Auromatrix Hotels Private Limited, plans to set up several properties of Aloft hotels in the country over the next few years.

Starwood has reinvented hotel design with the debut of its newest brand, Aloft Hotels. With more than 40 hotels open since its June 2008 debut, the Aloft brand became the talk of the hospitality industry by going global while in launch mode, opening China’s Aloft Beijing Haidian and Aloft Abu Dhabi in the United Arab Emirates in the brand’s first 15 months.  Featuring large guest rooms, a buzzing bar scene, an urban-inspired grab-and go café and industrial design elements throughout, Aloft delivers urban-influenced, modern and vibrant design and an energetic guest experience at an affordable price point.

Aloft, the sizzling tech-savvy brand that has rocked the U.S. hospitality industry, is Starwood’s design-led, social-experience brand that has enjoyed the fastest ramp-up of any brand in hotel history.  As a young, tech-driven society, India will become a key market for the Aloft brand’s development outside of the United States.

“India is a key focus of Starwood’s expansion efforts in large part because it is a market that today is relatively under-hoteled.  India is one of the most promising markets within Asia Pacific, with GDP estimates topping seven percent for the next two years and a consumer market expected to rank as the world’s fifth biggest by 2025,” said Vasant Prabhu, Vice Chairman and CFO for Starwood. 

Miguel Ko, Chairman and President of Asia Pacific for Starwood added, “The market is especially ripe for mid-market products like Aloft and we look forward to opening many more Aloft hotels in India over the next few years.”


”The energy of Aloft properties in India will reflect the dynamism of the cities where we’re opening our doors,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood.  “And, we’re excited to connect with India’s tastemaking Gen Y travelers, who’ve been eager for a hotel experience that matches their very forward-thinking sensibilities.”

“We look forward to a long and fruitful partnership with Starwood. Aloft will raise the bar in the mid-market category, offering urban-inspired guest rooms, leading edge technology services, and an energetic lounge scene, inspiring and indulging its guests with thoughtful, refreshing and stylish experiences,” said Kumar Sitaraman, Chairman and CEO of Auromatrix Hotels.

Aloft Chennai OMR-IT Expressway features 130 spacious, loft-like rooms, accessible technology and a vibrant, social atmosphere. The hotel is located on the Old Mahabalipuram Road (OMR), the hub for IT development in Chennai.  The hotel is also adjacent to over 5,000 square feet of meeting space and a restaurant.

Aloft Bengaluru Whitefield will include 170 rooms, and access to a large restaurant as well as more than 8,500 square feet of meeting space.  The hotel will be located in Whitefield, Bangalore, one of the city’s two major clusters of IIT industries, home to several IT parks and an export promotion zone. 

Aloft Hotels offers a total sensory experience, with guest rooms featuring nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the Aloft room is the ultra-comfortable signature bed. Large stylish bathrooms complement the guest experience with oversized walk-in showers and bath amenities created by Bliss. Each guest loft is also a combination high-tech office and entertainment center, featuring fast and free wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

First time visitors to Aloft will immediately understand that Aloft is different from any other hotel experience. Guests are greeted by special features and visually distinctive iconic structures on the exterior, including a colorful, sloping signature carport cover and building roof-line, and colorful glowing linear light sources on the building facade inspired by the notion of travel and motion., Aloft Chennai, OMR-Sholinganalur and Aloft Bangalore, Whitefield will offer atmospheric public spaces designed to draw guests from their rooms to socialize and make friends.  Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz (SM).  The re:charge fitness center and splash, the pool, give travelers options to de-stress and re-energize; and a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.



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