Starwood Hotels & Resorts Worldwide, Inc. today announces the opening of Aloft Winchester. Owned and managed by Hotel Squared, this brand new destination sensation brings style at a steal to Winchester, Virginia with 99 spacious, loft-like rooms, intuitive and accessible technology and a vibrant, social atmosphere.

Located in the heart of Shenandoah Valley, Aloft Winchester is right by the entrance to Shenandoah University at the intersection of Millwood Pike and I-81. The stylish, new hotel is just minutes from Rubbermaid Commercial Products, Winchester Medical Center and Kraft corporate offices. Guests will also enjoy convenient access to Winchester Speedway, Apple Blossom Shopping Center and Rock Harbor Golf Course.

“Aloft Hotels brings a compelling blend of urban style and social interplay to downtown Winchester, in the heart of scenic northern Virginia,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “With its bold design and social atmosphere, Aloft caters to the next generation of travelers who expect their lodging to reflect their constantly evolving lifestyle.”

“We are delighted to partner with Starwood to introduce Aloft to Winchester, a popular destination for both business travelers and vacationers,” said Bipin Patel, Owner, Hotel Squared. “Aloft Winchester targets both sophisticated travelers and area professionals with its eclectic and electric experience, lively re:mixsm lounge and w xyzsmbar.” Aloft Winchester joins a growing list of 40+ global destinations for the brand, located everywhere from Brussels to Beijing and Chicago to Charlotte.