Aloft brand makes debut in Cancun

Aloft brand makes debut in Cancun

Starwood’s Aloft brand has made its debut in Cancun, Mexico. The property is located in the Hotel Zone, adjacent to Cancun Center, the city’s convention and exhibition center, and walking distance from dining, shopping and nightlife.

Aloft Cancun features the atmospheric public spaces that have made Aloft a worldwide hit. Guests will be able to mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM communal lobby area or at the w xyzSM bar.

The hotel will also have a rooftop pool and re:fuel café as well as a re:chargeSM gym. It will have approximately 6,500 square feet of banquet and meeting space.

“Since its launch, Aloft has emerged as a popular choice among savvy business travelers. We are thrilled to launch the Aloft brand in Cancun, a renowned tourist destination as well as a prime business travel destination that is seeing increased demand in the meetings and conventions segment,” said Osvaldo Librizzi, Co-President the Americas.

“This opening is also an important step for Starwood as it marks our 25th hotel in Mexico and the entrance of our eighth brand in the country. Furthermore, it allows us to continue to build on the momentum of the Aloft brand in Latin America.” Librizzi added.

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The Aloft brand made its debut in Latin America in 2011 with the opening of the Aloft Bogota Airport, followed by Aloft San Jose in Costa Rica three months later. Currently, there are eight Aloft branded hotels in operation or in development in the region, including the Aloft Panama, which will open in June. Aloft Merida and Aloft Guadalajara are slated to open in 2014, and Aloft Asuncion and Aloft Montevideo will open their doors in 2015.

“We’re delighted that Cancun will be the launching platform for the Aloft brand in Mexico, and we are excited to partner with Starwood in this project,” said Mauricio Hamui Hilwani, owner and Director of Promotora TIIM. “Cancun continues to establish itself as an important convention and tourism hub, as demand increases from leisure and business travelers. As a result, it is the ideal location for Aloft – a brand that caters to both segments.”

Aloft Cancun is located along the main avenue of Cancun, Boulevard Kukulcan, only 25 minutes away from the International Airport, 15 minutes from downtown and walking distance to several key entertainment places, including the city’s famous white-sand beaches.