Starwood to debut Aloft brand in Melbourne, Australia

Starwood to debut Aloft brand in Melbourne, Australia

Starwood Hotels & Resorts has signed an agreement with Spotlight Group to debut its Aloft brand in Melbourne, Australia’s cultural capital.

Slated to open in early 2019, the new build 176-room hotel will form the centrepiece of a state-of-the-art mixed-use development located at 402 Chapel Street in South Yarra, known as “402 Chapel,” designed by international architect Tim Kobe.

“Together with Spotlight Group Holdings we’re delighted to bring the first Aloft hotel to the city of Melbourne.

“The brand continues to experience rapid growth globally and locally here in Australia, where we currently have two Aloft hotels under construction in Adelaide and Perth,” said Sean Hunt, vice president of Starwood Hotels & Resorts Pacific.

“The Aloft brand and its ‘different by design’ approach is the perfect match for a vibrant and sophisticated city like Melbourne, where there is a growing demand for affordable yet stylish tech-forward hotels.”

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Located 40 minutes from Melbourne Airport at the heart of South Yarra on Chapel Street – Melbourne’s trendy shopping and entertainment strip - Aloft Melbourne South Yarra will be steps away from the city’s celebrated restaurant, bar and arts scene, as well as the central business district and transportation network.

Other nearby attractions include Melbourne’s favourite beachside suburb, St Kilda; Melbourne Cricket Ground; and the popular Prahran Market.

“We are excited to partner with Starwood to debut the Aloft brand in Victoria. Our mixed-use development will include ground floor retail tenancies, first floor commercial, conference facilities, 40 exclusive residences and urban-inspired hotel accommodations featuring a rooftop pool, bar and restaurant, which will create a hip, new social hub on South Yarra’s fashionable and buzzing Chapel Street,” said Zac Fried, deputy chairman, Spotlight Group.

“While we considered various more traditional hotel options for the site, we were drawn to Aloft’s tech-forward DNA. No other brand caters to the evolving global traveller like Aloft Hotels.”