All Leisure Group has announced a series of executive changes following the acquisition of tour operator Page & Moy earlier this year.

Principally, Ian Smith, who is currently chief executive of Page & Moy, has been promoted and will now assume the role of chief executive of All Leisure.

The AIM-listed All Leisure also announced a joint venture with Cruise & Maritime Voyages, targeted at the “value end” of the cruise market.

Rob Bryant will take up the new standalone role of cruise fleet director on the group board.

He will be responsible for all aspects of the operation of the group’s cruise vessels, as the fleet has grown from one ship, Discovery, to four: Minerva, Voyager and Hebridean Princess alongside Discovery.

Neil Morris will move into the role of chief operating officer, primarily responsible for implementing synergies within the group.

Chris Gadsby, who is currently finance director at Page & Moy Travel Group, will become group finance director.

Roger Allard, chairman of All Leisure Group, said: “On a personal level, I am extremely positive that in making these changes at the main board level, we are better prepared for the future growth of the business and will be better able to remain focused on improving the profitability of the group.

“This is the first step in the integration process and I strongly believe there are exciting times ahead for our business.

“I am confident that with the new main board structure in place, and with the staff we have across the combined group, we are well placed to take this business forward to bigger and better things.’

The announcement to the stock exchange also outlined news of the All Leisure Holidays joint venture with Cruise & Maritime Voyages.”